But now I’m back, and now y’all about to hear the voice of WHO?! MIKE JONES!! Hit me up, two-eight-one, two-oh-six, fo’-three-three-six baby.” OH SHIT, Mike’s got a new number. Jones himself addresses this on the opening “Intro” with these words: “Politics and bullshit kept me away from y’all, kept me away from the game. In the long interim since his national debut we’ve been promised an album named “The American Dream” about a dozen times that has never seen the light of day. Even otherwise banal and repetitive lyrics seemed better just by the earnest enthusiasm with which Jones delivered them and the beats were PLENTY bangin’ – everybody from Salih Williams to Three 6 Mafia brought the musical heat.

If Jones had lacked in charisma or was rapping over terrible beats the gimmick would have died long before it went national, but “Who Is Mike Jones?” proved that the aspiring rap star had plenty of both. Most of you reading this can still remember his phone number whether you really want to or not. Four years ago Mike Jones may have simultaneously had the most annoying and the most unforgettable gimmick in all of rap, and damned if it didn’t work. Two-eight-one, three-three-oh, eight, zero-zero, fo’.

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